The Well-being Game – A Science-Backed Strategic Card Game

The Well-being Game logo

SHUFFLE FUN, MEANING, AND SCIENCE
INTO A PERFECT GAME NIGHT

The Well-being Game logo

SHUFFLE FUN, MEANING, AND SCIENCE
INTO A PERFECT GAME NIGHT

Fun card game backed by science
The image of the box
More than 100 fun challenges and thought-provoking questions, backed by science and packed into a card game that will make you and your friends happier.

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A GAME WITH CLEAR OBJECTIVES,
STRATEGIES & AN EXTRA FUN FACTOR

Each game you’ll play will be a totally unique experience.
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Select a secret mission, answer questions and execute challenges to collect points, look for special joy cards, use your bonus cards wisely, win at The Well-being Game
Group of adults sitting on picnic blankets in the grass, playing The Well-being Game with cards spread out between them. Woman outdoors holding up a card from The Well-being Game toward the camera. Several people sitting cross-legged on picnic blankets, watermelon and snacks in the center, playing a card game together. Man holding up a The Well-being Game card toward the camera while sitting on the grass during an outdoor gathering. Two people sitting on blankets in a park, playing The Well-being Game with cards laid out between them. Woman holding a The Well-being Game card close to the camera during an outdoor picnic gathering. Group of people sitting on picnic blankets in a park, talking while The Well-being Game cards are laid out between them. Man sitting on the grass holding up a The Well-being Game card toward the camera during an outdoor gathering. Woman sitting cross-legged on a blanket arranging several The Well-being Game cards on the ground. Woman outdoors holding a light blue The Well-being Game card toward the camera while sitting on a picnic blanket. Two people sitting on blankets in a park with The Well-being Game cards, watermelon, and nuts placed in the center. Woman smiling and holding up a green The Well-being Game card toward the camera during an outdoor picnic.

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THE SCIENCE OF WELL-BEING

Decades of research in a deck of cards!
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The Well-being Game isn't just another card game – it's inspired by decades of research into what makes us truly happy and fulfilled.

At its heart is the Six-Factor Model of Psychological Well-being, developed by the renowned psychologist Carol D. Ryff. Drawing on ancient wisdom from Aristotle, who believed that life's ultimate goal is not just chasing pleasure, but nurturing virtue and meaning, Ryff identified six key dimensions crucial for genuine happiness:

We scoured psychological research, carefully selecting over 100 questions and challenges scientifically proven to enhance these six areas of well-being. Then, we packed them into a joyful, engaging format – ensuring every game night is filled not only with laughter, but also with real, lasting happiness.
“Your new creation is spectacular, and I’m thrilled to see it. The science of eudaimonic well-being continues to grow. People all over the world are studying eudaimonia and linking it to all kinds of things, and some are doing interventions to try to promote it. Those tend to go down the standard clinical/psychotherapy road. However what you folks are doing is much more educational: helping people get engaged with the ideas of eudaimonia in their own lives, while also having fun – it is brilliant and greatly needed.“ - Carol D. Ryff, PhD, Creator of the Six-Factor Model of Psychological Well-Being “I like the game very much and loved the assignments! I believe many individuals, families, and teams will benefit greatly from it.”“ - Tal Ben-Shahar, PhD, Psychologist, author, and teacher of happiness studies “The fact that players are handed a card from others, and then that player decides which prompt they will answer, provides a level of player interaction that I don’t see in other card games of a similar nature. This level of player interaction helps foster the connectedness that really is the point of this game.”“ - Luke Strawn, MEd, LCMHC aka @boardgame_therapist

WHAT'S IN THE BOX

One Deck. Infinite Possibilities.
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The Well-being Game isn’t “another set of cards with supposed deep questions.” It’s a complete, replayable psychological game system that was built on real research and tested with hundreds of players. Everything inside the box has a purpose, and every card ties back to one of six core psychological needs.

Here’s what you’re actually getting:
Individual cards


60 Individual Cards
Deep, honest, and actionable questions and challenges you complete on your turn. These aren’t random prompts because each one is mapped to a specific area of well-being, so you’re not just talking; you’re actually doing something that improves your life.
Group cards


30 Group Cards
Shared challenges where everyone participates. These cards create the “how did we end up talking about this?” moments people remember. Perfect for skipping small talk without trying too hard.
Joy cards


15 Joy Cards
Short, playful emotional resets. A quick dance, a silly selfie, five deep breaths - small interventions that lift the mood and break tension. Based on one simple fact: laughter improves group trust faster than questions do.
Secret Mission cards


15 Secret Mission Cards
Hidden objectives that add strategy. This is where TWBG goes beyond typical card decks and becomes a true game. Your mission shapes your choices: which cards you pick, how you play, and how you score.
Bonus cards


5 Bonus Cards
Twists that shift the flow of the game just enough to keep every round unpredictable. A little chaos, but controlled and fun.

THE WELL-BEING GAME IS FOR YOU

Real people. Real connections. Real change.
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A dog lying next to a tree-stump table outdoors with The Well-being Game cards spread across the surface. Group of four people sitting on picnic blankets in a park, with snacks and The Well-being Game cards laid out in front of them. Woman in a bar holding several The Well-being Game cards in front of her face while sitting at a table. Group of people sitting on blankets in the grass, talking and playing The Well-being Game with snacks placed in the center. Two women sitting on a couch with The Well-being Game cards and drinks on the table in front of them. Hand holding several The Well-being Game cards next to an open purple game box on a table. Woman seated indoors holding cards from The Well-being Game while smiling during gameplay. Group of people sitting at a table with drinks, pens, and The Well-being Game cards spread around. Person holding several The Well-being Game cards while sitting on a bed with more cards scattered on a table. Hand holding a yellow Joy Card from The Well-being Game above a patterned tablecloth. Woman sitting at a wooden table playing The Well-being Game, with cards spread out in front of her. Child and adult wearing masks looking at a red card from The Well-being Game during indoor play. Person in a green top holding a purple card from The Well-being Game at a café table with drinks and glasses.

We cannot tell you how much fun we’ve had creating this game. Yes, we scoured through hundreds of articles to find the best questions and challenges that would actually have a meaningful impact on one’s well-being – and that took a loooong time.

But mostly we remember hours upon hours of playtime with all sorts of cool people. Whether it was mother and her daughter playing the game in a quiet cafe opening up to each other, us on someone’s birthday party with 15 Macedonians who managed to cross the language barrier, got creative, and modified the game into spin the bottle activity, or as the game was initially intended: a small group of friends having a picnic and simply sharing a few hours in a meaningful way while having fun – the game always brought something new and interesting to the surface.
Skip the small-talk

“Because it’s a game, it makes it easier to open up about certain things you would not normally share with others.”

Connect

“I like how this game is not about winning. It’s about enjoying each other’s company.”

Take action

“It helped me take a small but important step towards something I’ve been procrastinating about for a long time.”

Fun and deep

“I recognized the concept of well-being from my own studies and wanted to try it out. It was incredibly fun, but we also went really deep.”

More than a game

“At certain points it felt like a group therapy session … in a good way!”

A mastermind

“I liked how we all threw ideas together and figured things out together.”

Versatile

“I can see myself playing with close friends, complete strangers or even on my own.”

You’re in control

“I hate speaking in front of others, but here it was easy, because you can pick questions and challenges that feel the most right.”

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We care deeply about your privacy. If you want to read something boring, you can read all about it in our Privacy Policy.

FREQUENTLY ASKED QUESTIONS

What is The Well-being Game?

The Well-being Game is a science-based card game that helps you improve psychological well-being through structured reflection, strategic choices, and small real-life actions. It turns evidence-based well-being principles into an engaging game format.

Who is this game for?

It’s designed for individuals, couples, friends, teams, and anyone who wants structured reflection mixed with fun challenges that will instantly improve their well-being.

What makes The Well-being Game special?

1. Backed by science.
No fluffy advice - it’s grounded in Carol Ryff’s well-being model, one of the most respected psychological frameworks out there.

2. It’s a game - not a workbook.
Self-reflection becomes playful, not heavy. You draw cards, take action, and keep score. It works because it’s fun.

3. Real actions, not just talk.
You win points by doing things that actually improve your life.

4. It grows with you.
Every time you play, the experience shifts - depending on your mood, energy, or life season. It’s not a one-and-done tool.

5. It turns groupthink into a superpower.
You play with others to reflect and work through your own life challenges - together. It’s about honest support and practical ideas, not small talk or surface-level advice.

When will it launch on Kickstarter?

The campaign is expected to launch within the next few months. Join the list to get notified the moment it goes live.

How can I reach you?

Just drop us an email: info (@) betterlifegames.com .

The backs of the cards

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